Blue ocean classics harvard business publishing education. Blue ocean strategy refers to the creation of a new, unexplored market space that makes competition irrelevant. Chan kim and renee mauborgne broke ground by introducing blue ocean strategy, a new model for. You can follow blue ocean strategy and leadership on twitter and facebook and visit the website here. They are the authors of blue ocean strategy harvard business school press, 2005. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Blue ocean leadership was created by worldrenowned professors chan kim and renee mauborgne. But conquering blue oceans takes more than just believing that they are there. Blue ocean leadership works because the managers customersthat is, the people managers oversee and report toare involved in identifying whats.
The idea in brief the core idea the idea in practice putting the idea to work 1 article summary 2 blue ocean strategy a list of related materials, with annotations to guide further exploration of the articles ideas and. Blue ocean leadership applies the concepts and analytic. Leadership blue ocean leadership series from blue ocean strategy to blue ocean leadership by w. Pdf blue ocean leadership bol practices towards promoting. See more ideas about blue ocean strategy, blue ocean, strategies. Blue ocean strategy, strategic thinking, red ocean, innovation, concept. When you break the bounds of existing industries, competition becomes irrelevant. Blue ocean leadership a new approach to change management. The case describes its growth trajectory, competitors, challenges and future opportunities.
And its how ava duvernay found a blue ocean in the film and tv industry by centering her work on people of color. Presented in the order in which they were originally published, the. In other situations, attempts to imitate a blue ocean creator conflict with the imitators. Despite a longterm decline in the circus industry, cirque du soleil pro. Public sector application and research, including the application of blue ocean shift, blue ocean strategy, and blue ocean leadership to governments and nonprofits.
Blue ocean strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic. Chan kim harvard business school press, 2005, conceived of a new way for companies. Ratan tata ethical leadership case analysis and case. Blue ocean strategy hbr pdf continue ten years ago, w. Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard casebased method. Blue ocean strategy bos is a management concept which prescribes that organizations, rather than going headtohead with competitors, try to create and exploit new market spaces, socalled blue. Chan kim and renee mauborgne from the magazine october 2004 summary. Blue ocean leadership series i 2014 we believe that this ocean of unrealised talent and energy can be e. Pdf how does blue ocean strategy impact the management.
The authors suggest that finding blue oceans may lead to future profitable growth. Chan kim and renee mauborgnes articles on blue ocean strategy, all in one place. Chan kim ten years ago, worldrenowned professors w. A blue ocean strategy is a strategy that involves firms seeking uncontested market spaces, which makes the competition of the company irrelevant. Watch this video to understand the essence of blue ocean strategy, the worldwide bestseller written by worldrenowned professors. Chart a path to creating uncontested market space and winning the future. Of course any strategy will always involve risks be it red or blue. With this book, readers now have the quintessential blue ocean strategy concepts and tools in their most fundamental form. Did you know that only 30% of employees are acjvely commiled to doing a good job. Blue ocean strategy is an opportunitymaximising riskminimising strategy. However, blue ocean strategy provides a robust mechanism to mitigate risks and increase the odds of success. Blue ocean strategy, the global phenomenon that has sold over 4 million copies and is recognized. Moreover, the approach doesnt require leaders to alter who they are, just to undertake a different set of tasks.
It turns out that all successful companies used the logic of blue ocean strategy, which has little in common with traditional methods of competition in the red ocean. Their blue ocean leadership approach focuses on what leaders at all levels must donot who they must be to transform their organizations. As such, blue ocean leadership is offering new framework and tools for. Pdf purpose the purpose of this paper is to investigate the mediation effect of blue ocean leadership bol activities between lean. Blue ocean strategy, the global phenomenon that has sold over 4 million. Social sector application and research, including such topics as how blue ocean strategy can be applied in the developing world to mitigate poverty and improve education and health. Blue ocean strategy including examples and pdf download. Competing in overcrowded industries is no way to sustain. The seminal book blue ocean strategy has sold over 3.
Managerial articles on blue ocean leadership blue ocean strategy. This article investigates the applicability of blue ocean strategy in regard to lowcost airlines in the civil airline industry. This blog article is a overview of some of the key points of the book by w. Click the link above to read the key concepts and everything you want to know about the blue ocean strategy in less than 5 minutes in this easy to read summary. Pdf how does blue ocean strategy impact the management of. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. How ava duvernay is finding blue oceans in hollywood. Pdf examining the emergence and evolution of blue ocean. Most prominently, since 2009 the malaysian government has implemented a national blue ocean strategy to lift the living standard of the country and to.
Chan kim and renee mauborgne insead professors of strategy and codirectors of the insead blue ocean strategy institute this article is an outgrowth of kim and mauborgnes study on blue ocean leadership originally published in harvard business. When expressed through a value curve, an effective blue ocean strategy has three complementary qualities. One important advantage that is always mentioned when analysing the blue ocean leadership strategy is that it does not aim to change personal. Blue ocean leadership r1405c hbr store harvard business. Closing the gap between blue ocean strategy and execution.
Chan kim and renee mauborgne blue ocean strategy reader. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. This collection of work by globally preeminent management thinkers w. A third tool, the eliminatereduceraisecreate grid, pushes firms to act on all four questions posed by the four actions framework and to create a new value curve. Chan kim and renee mauborgne brings together their perennial bestseller book blue ocean strategy with their classic article blue ocean leadership. In the ten years since the first edition of blue ocean strategy was published, professors kim and mauborgne have had myriad conversations with.
Chan kim and renee mauborgne broke ground by introducing blue ocean strategy, a new model for discovering uncontested markets that are ripe for growth. Pdf blue ocean leadership activities improve firm performance. Achieved via the delivery of features that have a highest marginal benefit to customer needs. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible.
The business universe consists of two distinct kinds of space, which we thin. Oct 20, 2014 big idea behind blue ocean leadership leadership, in essence, can be thought of as a service that people in an organization either buy or dont buy. Kim and mauborgne 2014b in their blue ocean leadership theory highlighted that leaders can focus on activities in order to make change in leadership. To do so, the commercial offers of selected airlines were compared. The blue ocean leadership grid is an analytic tool that challenges people to think about which acts and activities leaders should do less of because they hold people back, and which leaders should. Blue ocean leadership works because the managers customersthat is, the people managers oversee and report toare involved in identifying whats effective and what isnt. Blue ocean leadership is designed to be applied across the three distinct management levels.
With blue ocean, organisations will be able to get the sequence or process of doing things right, much so that it enables transparency in the organisation because, as blue ocean posits, leadership is relegated across the organisation and everyone else is part of the roadmap and can openly share and discuss ideas. From blue ocean strategy to blue ocean leadership harvard. Blue ocean leadership human resource management academic. Ratan tata ethical leadership case analysis and case solution. This book brings together three of their classic blue ocean strategy articles. Value innovation strategy competes in an uncontested market space. Leadership and management in international context. The result is that in more and more industries, supply is. Blue ocean strategy case study service nsw 3 1 introduction blue ocean strategy1 has been used extensively to transform the public sector around the world at a local, state and national level. The four pillars of blue ocean leadership insead knowledge.
The strategies devised and included in the ratan tata ethical leadership case memo should have a blue ocean strategy. Chan kim and renee mauborgne are professors of strategy and management at insead and codirectors of the insead blue ocean strategy institute, in fontainebleau, france. Transsion, a shenzhenbased mobile phone manufacturer that few chinese have heard of, spotted a blue ocean opportunity and within a few years had become the mobile phone king of africa. The same way that blue ocean strategy can create uncontested market space, blue ocean leadership can unleash the ocean of untapped talent and employee potential in organizations. Similarly, blue ocean leadership can unleash oceans of unexplored talent and. The piece showed how companies can gain a competitive advantage without challenging their competitors in the first direction, but by. Creat ing a blue ocean for a social cause hbr case study to write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the hbr case study. Spotlight on leading the focused organization blue ocean. The most appropriate unit of analysis is the strategic move, the set of managerial actions and decisions involved in making a major marketcreating business offering. Spotlight on leading the focused organization blue. Blue oceans denote all the industries not in existence todaythe unknown market space.
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